Our range of marketing services have been carefully developed after speaking to brands in the outdoor, lifestyle and travel sectors.


Modular and flexible – we’ll fit around your brand, business objectives and internal teams. Brand audits, consultancy, strategy, brand vision and activation – we’ll help you grow and prosper.


“The first rule of marketing is you are not the customer”.* Re-orienting your perspective of your brand from ‘inside looking out’ to ‘outside looking in’ is one of the most vital things a marketeer can do. We’ll bring an outsider’s view to your current activity, your audiences and your place in the competitive landscape. This helps to unearth insights it’s difficult to see at close quarters.

  • A look at the audiences you are targeting (retained and acquisition).
  • Tiered market research programmes.
  • Review of current marketing material, messaging and channel mix.
  • Classifying how brand assets are being used at different points in the customer journey.
  • An overview of key competitor activity (from dominant players to emerging challengers).

*Prof Mark Ritson. Marketing Week.


Marketing done right transforms brands. By closely collaborating with you to fully understand your business, we are able to identify ways in which you can enhance the efficiency and effectiveness of your marketing investment.

Our core team are expert and deeply experienced senior marketeers who understand the outdoor, fashion and lifestyle sector. We have years of relevant experience in creating communications that sell performance products.

  • Share knowledge from other sectors to re-energise your approach to marketing.
  • Highlight methods to get increased exposure of your creative assets.
  • Propose strategies to connect and build relevance with new audiences.
  • Classifying how brand assets are being used at different points in the customer journey.
  • Techniques to drive organisational change and embed a marketing culture within your business.
Mountain rescue logo

“These images are epic! Exactly what we needed.”

Owen Phillips. Mountain Rescue Team Leader.



Modern marketing has so many channels and tools available. The options can be bewildering. The amount of collateral which needs to be created can become overwhelming. Delivery can become so consuming that there isn't time to stop and question why it's being done or whether it is the right thing for the business.

Outsiders will help you define your short, medium and long term marketing goals, plot a course to achieve them and help to ensure things stay on track.

  • Identifying the differing requirements of short term tactical sales objectives and longer term brand building initiatives.
  • Devising, implementing and achieving internal buy-in of brand strategy.
  • Delivering multichannel marketing plans that align with strategic business goals.
  • Driving brand differentiation in the marketplace.
  • Ensuring investment is optimised through effective asset/content generation and dissemination.


Clear, consistent, meaningful and distinctive branding is vital in our crowded world. Likewise, a ‘big’ creative idea which works across all your channels and markets is more important than ever.

There is no waste. We don't have agency overheads. Your budget is spent on insightful thinking, effectively applied where you need it most.

  • Brand vision (Definition, guidelines, brand model, Tone of voice).
  • Creative territories, topline thinking.
  • Creative strategy, concepts and campaign ideas.


Your brand needs a high volume of quality, distinctive assets. Working direct with engaged, passionate creatives is the most efficient way to meet this demand. We’re flexible and adapt depending on what skills you already have in-house.

We know exactly how to get the most from technology, whilst still cherishing the idea.

  • Campaign creation and execution
  • Graphic design for print and digital
  • Copywriting
  • Tactical campaigns
  • Creation of social assets
  • Animation, film and motion projects
  • Photographic and film art direction
  • Photographic shoot production
  • Editing and processing
  • Organic and paid social activity
  • Targeted PR campaigns
  • Print buying and management

Our core team. Experienced, expert, enthusiastic and efficient.Exactly what you need to solve creative problems without giving your finance director the heebie jeebies.

Ian Hogg. Creative. Marketing has changed, but ideas still change everything. Creativity without strategy is just decoration. 20+ years in advertising. Clients: Icebreaker, Adidas, CBBC, Rohan, Kellogg’s, Sony, Vimto, Mountain Equipment, Asics, Eutechnyx, Ronhill, UPS, McNair Shirts, HSE, and others. Agencies: McCANN, TBWA, LOVE, Joe Public, BJL, JWT, and more.
Chris Conlan. Strategy. 20+ years of experience working on global brands at leading agencies, including JWT, McCann and as a board director at LOVE. Chris’s focus is on working collaboratively with brands to define the most effective marketing strategies and to ensure the delivery of creative work that meets those strategic goals. Working at a global and local level, previous clients have included Nike, Adidas, Umbro, Johnnie Walker, Sony PlayStation, Virgin Media, the BBC and P&G.

Experience from previous lives

Let's work together and do something amazing