Adidas Terrex
Against a backdrop of political, societal and environmental change a new audience are stepping into the outdoors for the first time. Adidas sense that their time has come. Conventional wisdom no longer applies, Terrex is here to co-create the future of adventure with the next generation.
© Strictly Adidas TerrexCreative strategy:
Ah, now that would be telling wouldn’t it? Quite rightly, we have a non disclosure agreement in place, and when we sign these, we take them seriously. We can say that we collaborated closely with the global leadership team in Germany, carrying out research, and offering many strategic creative approaches and provocations as discussion points, allowing the team to define their own white space for the next stage of Terrex’s global development.
© Strictly Adidas TerrexProcess:
To get under the skin of the brand we spoke to Terrex stakeholders ranging from sponsored athletes to the full senior team to gain important insight and listen carefully to their ambitions and ideas.
As a small, agile, expert team we were then able to quickly offer a large amount of creative talking points and recommendations for the global team to consider and narrow down. Our knowledge of the world of the outdoors, and its various audiences, allowed us to suggest relevant, appropriate solutions which would resonate with audiences and create distinction for the brand.
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