Mountain Equipment
Mountain Equipment have a rightful claim to be one of the most authentic Alpinist companies on the planet. For over 50 years their peerless clothing has protected Alpinists all over the world. Their meticulous approach to design, combined with a deep connection to the culture of Alpinism creates some of the best equipment in the world.
Creative process:
The pursuit of Alpinism. Mountain Equipment had arrived at a bold vision which needed articulating into real world guidance for their global teams. Outside Of Ordinary carefully collaborated with the team to help create comprehensive strategic and executional guidance which firmly places Mountain Equipment at the heart of the culture of Alpinism.
“Outside Of Ordinary have worked with us to set our brand on the right course for the next ten years. They deeply understand our vision and ambition, and have been able to help us articulate this and provide guidance in a way that’s understandable and executable for all our teams around the world.”
Richard Talbot. Product & Marketing Director.
Creative executions:
Alongside the brand guidance book and digital documents, Outside Of Ordinary also help Mountain Equipment with campaign thinking, asset production, animation, copywriting and retail environments.