Challenge: Mountain Equipment needed to increase awareness of their brand in the U.S. and create demand for their winter sleeping bags.

Solution: Outsiders created a modular, flexible digital campaign which could be targeted to key locations near where their retail partner had stores.

Carefully conceived to guide a new audience, who weren’t familiar with the brand, from awareness to purchase, the creative introduced the deeply authentic story of Mountain Equipment, before quickly showcasing the products. Advocacy content was also used to nudge the audience towards buying. Assets were create in multiple sizes, both stills and video, to maximise views.

ClientMountain EquipmentServicesCreative direction, copywriting, art direction, asset creation,


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