“These images are epic! Exactly what we needed.”

Owen Phillips. Mountain Rescue Team Leader.

Challenge: How to reflect the real world of the Mountain Rescue.

The team at Holme Valley Mountain Rescue identified that the organisation can be seen as elitist and male-dominated. There was also a perception that all their work occurs in harsh conditions on snow covered mountain tops.

Keen to dispel these misconceptions, they required authentic, inclusive imagery which would encourage more diverse applications and tell their story honestly on social channels.

Solution: We let the team do their job and recorded it truthfully.

Working closely with one of our photographers we devised a way of shooting a training day in an authentic editorial fashion..

Using multiple cameras we are able to generate a huge amount of distinctive imagery to provide the team with enough shots to last a few years.

Photography by Paudie Spillane.

ClientHolme Valley Mountain RescueServicesPhotography, Art Direction.Year2019Linkholmevalleymrt.org.uk


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