Challenge: Yorkshire based Tog24 make proper outdoor gear for real life. Having just re-branded they needed a standout brand activation campaign to reach new audiences and sell more gear.

Solution: Outsiders defined a warm and gently humorous tone of voice for the brand, and then produced an integrated campaign based on the truth of a British Autumn. Print, digital, film and social assets were all created.

“Ah, the British Autumn. What ‘fun’. Dark. Wet. Cold. Wind. Bleurgh. It’s not like there is usually snow, which hey, can be fun. No, life is just a bit grim for a few months. So how do we all get through it? Well, the weather is no match for decent clobber and the British sense of humour. Whatever happens, if we can see the funny side, and grin and bear it, we’ll all be fine.”

ClientTOG24ServicesCreative direction, copywriting, art direction, production, artwork, photography.Linkwww.tog24.com

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