Challenge: Keep fresh ‘drops’ of content throughout the winter season to support retail sales and build brand equity.

Solution: Winter. Yay. Follow on from the Autumn Campaign with fresh executions. Outsiders continued the executions in the warm and gently humorous tone of voice of the brand. Print, digital, film and social assets were all created – including edits specifically for mobile.

“Ah, the British Winter. What ‘fun’. Dark. Wet. Cold. Wind. Bleurgh. It’s not like there is usually snow, which hey, can be fun. No, life is just a bit grim for a few months. So how do we all get through it? Well, the weather is no match for decent clobber and the British sense of humour. Whatever happens, if we can see the funny side, and grin and bear it, we’ll all be fine.”

ClientTOG24ServicesCreative direction, copywriting, art direction, production, artwork,


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