Efficient, effective collaboration: developing Montane’s global campaign for FW22.

One of the reasons Outside Of Ordinary was set up was to offer flexible, efficient ways of working for brands and their teams. We don’t have fixed project methodologies; our clients’ requirements are constantly changing as internal teams, channels, budgets and technology change and develop. In this fast changing world we are expert, agile and collaborative enough to fit into projects precisely where required, ensuring marketing directors can organise their budgets to get exactly the support they need.

Montane’s FW22 campaign is a perfect example of this efficient and effective way of working. We were engaged to develop the idea and narrative of the campaign, and then provide comprehensive and clear strategic, executional and production guidance for the brand’s internal teams and production partners. The result is a stunning campaign which meets Montane’s long term brand ambitions and short term commerical objectives, without breaking the bank in creative and production costs.

If your brand is looking for efficient ways to create campaigns, click here to get in touch anytime.