Made for More. Montane’s global campaign for SS22.
Along with Montane, we understand the changing behaviours of people in the outdoors. Rigid adherence to a specialism in one activity is no longer the norm. People in the outdoors want to have fun, in whatever way they choose, for that particular day, weekend or trip. Climbers may also be runners, and bikepackers, or hikers, or anything else they fancy. This new ‘pluralism’ opens up so much potential adventure, and if your clothing and equipment is carefully designed to be versatile enough to keep up with you – then all the better. Our SS22 campaign has been strategically built around this consumer behaviour insight, and then tactically executed across broadcast, digital, print and events. The campaign is an essential part of the brand’s continued strong growth.
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