Bring the Warmth. A tactical Christmas campaign for TOG24.
Christmas is a time of fun, family and friends. It is also, of course, a commercial opportunity. (We don’t think commercial is a dirty word). TOG24 needed a simple campaign which allowed them to unashamedly show off their cozy and protective clothing, whilst still communicating a good dollop of their brand personality. Our solution: Bring the Warmth.
The campaign needed to work hard, across all TOG24s active marketing channels – which means lots of assets. A tight plan helped us cram a lot of shooting into just one day – both stills and video. It was also important to keep our models energised and happy.
One of the biggest issues of the day was making sure all the roast potatoes didn’t get eaten before we needed to shoot them.
Behind the scenes with Jonathan Oakes and team.
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